"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider 'real' value -- and his conclusion has interesting consequences for how we look at life." Click here to view the video.
Life Lessons from an Ad Man
Friday, October 16, 2009 | Posted by Issac Rhim at 11:14 AM | Labels: news and media
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